The Seoul Photographic Art Museum seeks to reconsider the orthodoxy of how Korean art is curated and experienced through the juxtaposition of art produced contemporaneously across geographical and cultural boundaries. We propose to embrace this agenda by incorporating the multiple interests surrounding our site to create an inclusive architecture. The design establishes a unique and charismatic soft visual identity that together with its spatial response, informs a greater sense of place, a place of inspiration, dialogue, and encounter. It serves as a physical and symbolic connector of people, art and legacy across culture, geography, time and tradition. with its angular geometries forming apertures sense. The facades are in polished aluminum, in which the park is reflected ensuring continuity between the museum and the surrounding landscape. The angular geometries will continue in the interiors in the form of walkways and apertures.